Location: Dundas (Hamilton), Ontario, Canada
Purpose: BMO Team of the Week Contest-Dundas Dragons U10 Girls Soccer Team selected as a contender for the largest cash prize ever awarded to amateur sports - $125,000 to refurbish one of our town’s soccer fields, $5000 Charitable Donation & Team Trip to a MLS Game.
Project Timeline: 4 months (Preliminary Planning Strategy, Lead Up Promotion, Initiation of 15 Day Promote Vote Dundas Campaign, Post Production Wrap Up)
Synopsis: The Dundas Dragon “BMO Team of the Week“ Campaign was an ongoing spirited community effort from the DYSC, partnering soccer groups, local volunteers, Dundas supporters & believers, media, sponsors, community leaders, local business & organizations, family, friends & most importantly a cohesive team effort of 10-year-old girls.
To completely grasp the endurance and in depth emotional connection the Dundas Dragon U10 Girls Soccer team committed to this project, please review the months of dedicated posts on the following: Dundas Dragon Website, BMO Team of the Week Community Page, Dundas Dragon twitter Blog & Facebook Page.
Aerial Promotions (AP) documented the movement every step of the way. AP steered the committee in the campaign-“Promote Vote Dundas” for 4 months. Many life lessons were learned, but most of all a memorable experience of a lifetime for the young athletes involved.
Take notice that Dundas wants to build a healthy competitive future through advanced facility. Dundas wants to host local communities coming together for beneficial play. Dundas wants to gain opportunity in development of sport programs to an elite level. Dundas & extended community voted 23 000 times over a two week period. AP takes pride in that and feels it only enlightens our endeavors.
Beyond the marketing, we hope you find the photographs communicate the journey. These young athletes were judged on team pride, spirit, community commitment and passion for the game of soccer. We hope you find the content of the information informative, yet compelling to call to action. In hopes that these efforts do not go unnoticed and the end result may be better facilities in the future for our valley town.
Thank you to all who supported the program.
____________________________________________________________________ Dundas Dragons BMO Team of the Week Campaign Highlights
•Rotary Club Pancake Breakfast Canada Day Celebration 2011-Dundas Driving Park - View Photographs • Community Development and Support-Hamilton Football Club Game Invitation - View Photographs • It was a pleasure to see South Region Soccer League, Hamilton & District President Al Carafiello personally place his vote Downtown Dundas. • Dragons Capture Town Hall-Russ Powers Engaged • Thank You to all the tweets & support by Ted McMeekin, David Sweet, Bob Bratina, Erik Coverdale & Dean Allison •Hamilton Ticats Game-James St. Art Crawl (We had an awesome time. Twitter Thanks "thefuzzymethod" & Jay!) •KLite FM-Blog Posted By: Sunni Genesco , 900 CHML Interviews (YaY! Shawn) • Celebrity Supporting Tweets from Neve Campbell & Rick Campanelli (Thanks to some amazing volunteer bloggers-McWiggyMomof3) •Toronto FC Post - Dundas Dragon , Hamilton Spectator-Vidya Kauri, Canada AM Announcement, CHCH News Segment, Zoran Knezevic-HamiltonSportsXpress Hamilton Region, Dundas Star Metroland-Craig Campbell • BMO Team of the Week Community Page & Submission-Videos...