DYC-Dundas Youth Chaplaincy CID


SCOPE OF WORK: CID Package & Logo Redesign for Charitable Organization

DYC, Dundas Youth Chaplaincy came to Aerial Promotions (AP) to develop a fresh-current and relatable CID – Corporate Identity to represent their organization. 

Sometimes it’s necessary to work with a lot of concepts to come up with the perfect one. We were gently briefed on the Non Profit Community Organization in 2011. Our final design took form after the brainstorm/research session and five concepts were reviewed in 2012.

Dundas Youth Chaplaincy Mission Statement

 "The Board of Directors of the DYC has continued, with diligence, to plan and oversee the operation of Routes Youth Centre under a vision of every young person in Dundas and area having the opportunity to choose a significant and productive path through their teen years.  Our mission continues to be to provide a safe place for and guidance to youth by building relationships in a safe, social and caring environment.  Our goal is to help young people to find socially productive and satisfying "routes" to pursue in their lives and living."

DUNDAS YOUTH CHAPLAINCY-DYC ROUTES YOUTH CENTRE Previous-Routes-Logo (Routes Youth Centre is a Product of the DYC-Dundas Youth Chaplaincy)

To develop and maintain a caring presence and advocacy among the young people who tend to be socially marginalized to be joiners in the organized offerings of school, church and community programmes. But rather inclined to wander the street without meaning.

To help youth find socially productive and satisfying “routes” to pursue in their lives.

Example of Design Notes:

Direction, black & white, simple, roots, path, fun, social, structure, dependant, investment, loyal, umbrella, see, productive, diligence, continuing, guidance, plan, opportunity, significant, teen, years, safe, satisfying, live, life, pursue, dreams, ambitions, contribute, believe, caring, environment, tree, route, comfortable, vulnerable, beautiful, meet, welcome, arms, embrace, guide, Chaplain, Minister, belief, secular, institution, religious, spiritual, good, emotional, support, counselling, trustworthy, private, personal, resourceful, supervision, faith, pastor, discreet, heart, modern, change, world, issues, growth, help, read, knowledge, aide, mistake, forgiveness, mission, circle, support, service, committee, communities, intervention, volunteers, contractors, time, motivation, engaging, accountability, action, contact, connection, heart, brain, tree, hand, reaching out, back, direction, angel wings, halo, broken, hands over eyes, finding good, pick up, new beginning, edgy, relatable, modern, prominent, unisex, cross, heart, book, globe, light, rays, stars, flame, eagle, dove, spiritual, flags, crests, together, Non Profit Logo study-United Way, Salvation Army, WWF, Habitat for Humanity, YMCA…

Owl: Solitary-Family, Nocturnal, Exceptional Hearing & Vision, Beak for a tight grip, Camouflage for a safe place, evolve & adapt over time, immigrant lineages of ancestral owls, From Ancient Mythology Harbinger of death/evil to Western Culture=Wisdom, helpfulness, good luck, beauty, Ecology-balance food chain, HOOT tagline, Big eyes, 360 View, Logos used for education-night events-Nature Groups-Harry Potter, branch, observe, understanding, relatable, intelligence, trusted, trendy, fashionable…


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