Aerial Promotions.ca

Sponsored Moments in Play!

I love a clean background because it always makes the subject in play stand out. Sometimes you don’t have a choice when photographing in public venues. There is a lot of sponsor signage and team logos everywhere. When covering the game you have to take the action where it’s happening.

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Once in a while you get lucky when something amazing happens – framed up, locked into the play and it all just works.

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And then sometimes you just have to laugh! Referees and other interference in photographing sports is inevitable. The way I look at it is, it makes me more agile and creative in my shooting.  

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Silence is a beautiful thing! Be patient and wait for that right moment. Go early and stay late is just part of a photographers business hours.

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Sponsors spend an enormous amount of money to keep our athletic programs and athletes active. It takes a lot of work to get sponsors and even more effort to keep them. My marketing background makes me hypersensitive to appreciating and valuing great sponsors. 

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When photographing minor sports in recreational facilities positioning is critical to get the shot. Signage around the venue can add character to your photograph, bring depth and tell a story. A photo is worth a thousand words!

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Most wall art is balanced around the gym floor. Team logos are generally behind the endlines and pennants/banners may hang from the ceiling. It is important to know your angles to prepare yourself for the frame. 

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Messaging and call to action is important in efficient signage. With great branding just a glimpse of a logo can stimulate a viewer to act!

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Support the Allan Cup on April 14th-20th at J.L. Grightmire Arena, Dundas, Ontario

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