DYC-Dundas Youth Chaplaincy CID

SCOPE OF WORK: CID Package & Logo Redesign for Charitable Organization

DYC, Dundas Youth Chaplaincy came to Aerial Promotions (AP) to develop a fresh-current and relatable CID – Corporate Identity to represent their organization. 

Sometimes it’s necessary to work with a lot of concepts to come up with the perfect one. We were gently briefed on the Non Profit Community Organization in 2011. Our final design took form after the brainstorm/research session and five concepts were reviewed in 2012.

Dundas Youth Chaplaincy Mission Statement

 "The Board of Directors of the DYC has continued, with diligence, to plan and oversee the operation of Routes Youth Centre under a vision of every young person in Dundas and area having the opportunity to choose a significant and productive path through their teen years.  Our mission continues to be to provide a safe place for and guidance to youth by building relationships in a safe, social and caring environment.  Our goal is to help young people to find socially productive and satisfying "routes" to pursue in their lives and living."

DUNDAS YOUTH CHAPLAINCY-DYC ROUTES YOUTH CENTRE Previous-Routes-Logo (Routes Youth Centre is a Product of the DYC-Dundas Youth Chaplaincy)

To develop and maintain a caring presence and advocacy among the young people who tend to be socially marginalized to be joiners in the organized offerings of school, church and community programmes. But rather inclined to wander the street without meaning.

To help youth find socially productive and satisfying “routes” to pursue in their lives.

Example of Design Notes:

Direction, black & white, simple, roots, path, fun, social, structure, dependant, investment, loyal, umbrella, see, productive, diligence, continuing, guidance, plan, opportunity, significant, teen, years, safe, satisfying, live, life, pursue, dreams, ambitions, contribute, believe, caring, environment, tree, route, comfortable, vulnerable, beautiful, meet, welcome, arms, embrace, guide, Chaplain, Minister, belief, secular, institution, religious, spiritual, good, emotional, support, counselling, trustworthy, private, personal, resourceful, supervision, faith, pastor, discreet, heart, modern, change, world, issues, growth, help, read, knowledge, aide, mistake, forgiveness, mission, circle, support, service, committee, communities, intervention, volunteers, contractors, time, motivation, engaging, accountability, action, contact, connection, heart, brain, tree, hand, reaching out, back, direction, angel wings, halo, broken, hands over eyes, finding good, pick up, new beginning, edgy, relatable, modern, prominent, unisex, cross, heart, book, globe, light, rays, stars, flame, eagle, dove, spiritual, flags, crests, together, Non Profit Logo study-United Way, Salvation Army, WWF, Habitat for Humanity, YMCA…

Owl: Solitary-Family, Nocturnal, Exceptional Hearing & Vision, Beak for a tight grip, Camouflage for a safe place, evolve & adapt over time, immigrant lineages of ancestral owls, From Ancient Mythology Harbinger of death/evil to Western Culture=Wisdom, helpfulness, good luck, beauty, Ecology-balance food chain, HOOT tagline, Big eyes, 360 View, Logos used for education-night events-Nature Groups-Harry Potter, branch, observe, understanding, relatable, intelligence, trusted, trendy, fashionable…


[cincopa AUGAN6acuYge] Click Images Above to View Concept Designs _________________________________________________________________________________________________

© Aerial Promotions 1997-2012

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GW Thompson Jeweller & Pawnbroker Inc. CID

Scope of Work-Client Brief: The Thompson's have been operating in Hamilton for over 40 years. It is a family pawnbroker & jewelry business. GWT are the father’s initials and TAG are the son’s initials. The three balls are the universal symbol for pawnbrokers. GW Thompson Jeweller & Pawnbroker Inc. CID Development GW Thompson Jeweller and Pawnbroker   SYNOPSIS: Pawnbroking has become very popular in recent years and is a very commercial concept. AP started with some background research about the industry and fascinated by the historical & religious significance of pawning.  Because of the traditional value and family structure to GW Thompson Jeweller & Pawnbroker Inc., AP created three initial concepts based on the following criteria: -The operating company name was too long and needed to be shortened. The family name is a brand in itself and known to its customers as “Thompson's”. -Second generation now operates the company with the intention of third generation to take over in future years. -The universal pawnbroker symbol may be used by official vendors only, but is abused in some cases. This causes reputation to be questioned in the industry. Thompson's is a valuable contributor to its community and is an upscale pawnbroker & jeweler, therefore; the new logo needed to be distinguished and classy. -The Hamilton downtown location has been recognized for over 40 years. They have a red awning with yellow lettering above the storefront. Steeltown is known for its local support and black and yellow Tiger Cats colors. -AP design notes from brainstorm dynamic content session for brand connection [cincopa AkIAu1qHhzWY] [Click Here] to View More CID Designs  

A & T Leasing-Auto Export Canada CID

SCOPE OF WORK: CID Package & Logo Redesign


A & T - Auto Export Canada came to Aerial Promotions (AP) to develop a sophisticated, luxurious CID – Corporate Identity to represent their company. The initial request was to create a printable brochure that clients would not want to throw away.  AP finalized creative for European and Vegas trade shows, online application & general business printing. _________________________________________________________________________________________________

_________________________________________________________________________________________________ The Metal FX- 8 page booklet is something to be handled to fully appreciate the quality of this finished piece. [cincopa AICAJxqgZaIN]AT After

© Aerial Promotions 1997-2012

 More about Corporate Identity [click here]