{"id":2595,"date":"2012-04-06T13:49:10","date_gmt":"2012-04-06T17:49:10","guid":{"rendered":"http:\/\/aerialpromotions.ca\/home\/?p=2595"},"modified":"2012-04-06T15:28:02","modified_gmt":"2012-04-06T19:28:02","slug":"gw-thompson-jeweller-pawnbroker-inc-cid","status":"publish","type":"post","link":"https:\/\/aerialpromotions.ca\/home\/2012\/04\/06\/gw-thompson-jeweller-pawnbroker-inc-cid\/","title":{"rendered":"GW Thompson Jeweller &#038; Pawnbroker Inc. CID"},"content":{"rendered":"<p><strong><span style=\"color: #000000;\">Scope of Work-Client Brief: <\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">The Thompson&#8217;s have been operating in Hamilton for over 40 years. It is a family pawnbroker &amp; jewelry business.<br \/>\nGWT are the father\u2019s initials and TAG are the son\u2019s initials. The three balls are the universal symbol for pawnbrokers.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">GW Thompson Jeweller &amp; Pawnbroker Inc. CID Development<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/aerialpromotions.ca\/home\/wp-content\/uploads\/2012\/04\/GWTbefore.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2604\" title=\"\" src=\"https:\/\/aerialpromotions.ca\/home\/wp-content\/uploads\/2012\/04\/GWTbefore.jpg\" alt=\"GW Thompson Jeweller and Pawnbroker\" width=\"650\" height=\"607\" srcset=\"https:\/\/aerialpromotions.ca\/home\/wp-content\/uploads\/2012\/04\/GWTbefore.jpg 650w, https:\/\/aerialpromotions.ca\/home\/wp-content\/uploads\/2012\/04\/GWTbefore-300x280.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>SYNOPSIS:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Pawnbroking has become very popular in recent years and is a very commercial concept. AP started with some background research about the industry and fascinated by the historical &amp; religious significance of pawning.\u00a0 <\/span><\/p>\n<p><span style=\"color: #000000;\">Because of the traditional value and family structure to GW Thompson Jeweller &amp; Pawnbroker Inc., AP created three initial concepts based on the following criteria:<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>-The operating company name was too long and needed to be shortened. The family name is a brand in itself and known to its customers as \u201cThompson&#8217;s\u201d.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>-Second generation now operates the company with the intention of third generation to take over in future years.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>-The universal pawnbroker symbol may be used by official vendors only, but is abused in some cases. This causes reputation to be questioned in the industry. Thompson&#8217;s is a valuable contributor to its community and is an upscale pawnbroker &amp; jeweler, therefore; the new logo needed to be distinguished and classy.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>-The Hamilton downtown location has been recognized for over 40 years. They have a red awning with yellow lettering above the storefront. Steeltown is known for its local support and black and yellow Tiger Cats colors.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>-AP design notes from brainstorm dynamic content session for brand connection<\/em><\/span><\/p>\n<p>[cincopa AkIAu1qHhzWY]<\/p>\n<p><span style=\"color: #000000;\"><a title=\"Corporate Identity-CID\" href=\"https:\/\/aerialpromotions.ca\/home\/2011\/12\/14\/corporate-identity-cid\/\" target=\"_blank\"><span style=\"text-decoration: underline; color: #993300;\"><strong>[Click Here]<\/strong><\/span><\/a> to View More CID Designs<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scope of Work-Client Brief: The Thompson&#8217;s have been operating in Hamilton for over 40 years. It is a family pawnbroker &amp; jewelry business. GWT are the father\u2019s initials and TAG&#8230; <a class=\"read-more-button\" href=\"https:\/\/aerialpromotions.ca\/home\/2012\/04\/06\/gw-thompson-jeweller-pawnbroker-inc-cid\/\">Read more &gt;<\/a><\/p>\n","protected":false},"author":616,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,11,10],"tags":[945,136,126,127,943,162,968,167,164,165,168,166,163],"class_list":["post-2595","post","type-post","status-publish","format-standard","hentry","category-articles","category-design","category-marketing","tag-aerial-promotions","tag-branding","tag-cid","tag-corporate-identity","tag-design","tag-gw-thompson-jewellers-pawnbrokers","tag-hamilton","tag-jeweller","tag-jewellry","tag-jewelry","tag-logo-developement","tag-pawnbroker","tag-pawnbroking"],"_links":{"self":[{"href":"https:\/\/aerialpromotions.ca\/home\/wp-json\/wp\/v2\/posts\/2595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aerialpromotions.ca\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aerialpromotions.ca\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aerialpromotions.ca\/home\/wp-json\/wp\/v2\/users\/616"}],"replies":[{"embeddable":true,"href":"https:\/\/aerialpromotions.ca\/home\/wp-json\/wp\/v2\/comments?post=2595"}],"version-history":[{"count":13,"href":"https:\/\/aerialpromotions.ca\/home\/wp-json\/wp\/v2\/posts\/2595\/revisions"}],"predecessor-version":[{"id":2612,"href":"https:\/\/aerialpromotions.ca\/home\/wp-json\/wp\/v2\/posts\/2595\/revisions\/2612"}],"wp:attachment":[{"href":"https:\/\/aerialpromotions.ca\/home\/wp-json\/wp\/v2\/media?parent=2595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aerialpromotions.ca\/home\/wp-json\/wp\/v2\/categories?post=2595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aerialpromotions.ca\/home\/wp-json\/wp\/v2\/tags?post=2595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}