{"id":6791,"date":"2014-01-24T12:14:21","date_gmt":"2014-01-24T17:14:21","guid":{"rendered":"http:\/\/aerialpromotions.ca\/home\/?p=6791"},"modified":"2014-01-24T12:14:21","modified_gmt":"2014-01-24T17:14:21","slug":"sponsored-moments-in-play","status":"publish","type":"post","link":"https:\/\/aerialpromotions.ca\/home\/2014\/01\/24\/sponsored-moments-in-play\/","title":{"rendered":"Sponsored Moments in Play!"},"content":{"rendered":"

I love a clean background because it always makes the subject in play stand out. Sometimes you don’t have a choice when photographing in public venues. There is a lot of sponsor signage and team logos everywhere. When covering the game you have to take the action where it’s happening.<\/span><\/p>\n

\"_RLW2111\"<\/span><\/p>\n

Once in a while you get lucky when something amazing happens – framed up, locked into the play and it all just works.<\/span><\/p>\n

\"McMaster-Lakehead-12868\"<\/span><\/p>\n

And then sometimes you just have to laugh! Referees and other interference in photographing sports is inevitable. The way I look at it is, it makes me more agile and creative in my shooting. \u00a0<\/span><\/p>\n

\"Yates_952Cup\"<\/span><\/p>\n

Silence is a beautiful thing! Be patient and wait for that right moment. Go early and stay late is just part of a photographers business hours.<\/span><\/p>\n

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Sponsors spend an enormous amount of money to keep our athletic programs and athletes active. It takes a lot of work to get sponsors and even more effort to keep them. My marketing background makes me hypersensitive to appreciating and valuing great sponsors.\u00a0<\/span><\/p>\n

\"_RLW8170\"<\/span><\/p>\n

When photographing minor sports in recreational facilities positioning is critical to get the shot. Signage around the venue can add character to your photograph, bring depth and tell a story.\u00a0A photo is worth a thousand words!<\/span><\/p>\n

\"_RLW0076\"<\/span><\/p>\n

Most wall art is balanced around the gym floor.\u00a0Team logos are generally behind the endlines and pennants\/banners may hang from the ceiling.\u00a0It is important to know your angles to prepare yourself for the frame.\u00a0<\/span><\/p>\n

\"sponsor-banner-1\"<\/span><\/p>\n

Messaging and call to action is important in efficient signage. With great branding just a glimpse of a logo can stimulate a viewer to act!<\/span><\/p>\n

\"_RLW8275A-Edit\"<\/p>\n

Support the Allan Cup on April 14th-20th at J.L. Grightmire Arena,\u00a0Dundas, Ontario<\/span><\/p>\n

\"Real_McCoy_02-15-132829\"<\/p>\n

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