Dundas Dragons 2011 – BMO Team of the Week Campaign www.dundasdragon.com
The committee volunteers were the backbone of this entire project. We applaud their heartfelt effort…THANK YOU!
Aerial Promotions Fulfillment
When AP accepts a project we “back-plan” from end result to the placement of the project. Our theory allows us to work out any unforeseen issues that may arise and troubleshoot to accomplish better results. The above image is an example of a calendar from the first phase of the contest. The other three phases are explained below.
• Pre-Campaign Awareness Program-initiated & chaired committee meetings; public & media relations; contest/team liason; Buskerfest Logistics-Postcards, Flyers, Helium Balloons; Rotary Club Canada Day Pancake Breakfast; Hamilton FC-Minor Soccer Community Day; Councillor Russ Powers acknowledges Dragons & shows his support
• Logistics “Promote Vote Dundas” 15 consecutive day Campaign-Infectious Community Support: Signs, Communication, News Media; Travel Banners, Permanent Road Banners, Pop Up Signs, Strategic Placement of Bag Signs, Business Cards-Call to Action, Remote Voting Stations, Vote Dundas T-shirts, Imprinted Balloons & a team of EXCEPTIONAL supporters, parents, siblings & athletes representing Dundas at the various locations: Grafton Square, Walmart Waterdown, McDonalds, Tim Horton’s, Dairy Queen, African Lions Safari, Fortino’s, Metro, University Plaza, Downtown Dundas.
• Post Promotion-Wrap Up– Cactus Festival 2011 Parade Marshals, DYSC Recognition Rewards, Dundas Dragon Hoodies, Survey Feedback, Final Blog, Sponsorship Awards, Congratulatory email & Follow Up
• Online Marketing:35 Page Website, 1000 Posts, 24/7 Live Blog-Social Media Interaction with Twitter & Facebook Page Ticker, Cross Promotion of Tournament, League & Exhibition Play, Screenscape, Linked Accounts, Media Advisory Reports, Information & Promotional Downloads, Daily Newsletter & Email Reminder Notices, Postcard e-Blast Campaign, Acquisition of domains, hosting, blog setup & Maintenance. Cross Promote Nationwide Announcement & News Stories: Reuters-MSN-MLS-TFC, CHCH News, Y108 Radio, Canada AM, National (Hamilton Spectator)-Local Community News (Dundas Star)…
• Design Output: Dundas Dragon Sports Identy-Logo Creation for Multi-Media Application, 24″x60″/4’x8’/72″x48″ Banners-Signs, Promotional Packages, Double Imprint Bag Signs, Flyers, Business Cards, Post Cards, Custom Designed T-shirt & Hoodies, Sponsorship Awards. View Examples of Work…(click)
• Photographs: Click to View