Just finished my first day at the Dx3 Canadian trade show. I thoroughly enjoyed listening to Duncan Fulton of SVP Communications speak about selling social to the C-Suite. In regards to my profession I learned that 360 photography is breaking into budget…and so must I.
Socially we are adapting to new ways of thinking and marketing strategies are ever changing. I have a lot of questions and find myself intimidated. I put myself out there, vulnerable and feeling reprimanded at times for questions I ask. After discussing with other attendees, I am not alone. There is no set standard format or regulation for what is up and coming. I am constantly upgrading. Now, I sound like a computer, but Dave Fleet of Edelman keeps it in check. Humanize the approach as you would in traditional marketing. Continue to personalize and connect with your audience to build relationships. We don’t need to be as mechanical as the “colded” process. Individually we should develop our own experience to engage and make it real.
I can’t believe the fishbowl dynamic of people who have attended the Dx3 conference. They come from all backgrounds, experience and objectives. Some are swimming and fully emerged, circling and building momentum. Others are testing the water, observing, fishing or ready to jump in…I have to share a couple of the interesting highlights from today: Visteks 3D & 360 photo system, kioskStyle computer touch screens with really cool design options, Screenscape (used in the Dundas Dragon BMO Team of the Week Campaign) made their presence-great product, Celine Brathwaite was the first vendor to approach me and I am very grateful because I had no idea what half the exhibits were selling, Todd Bailey of webiMax was very approachable-where other vendors were not. Perhaps a few drinks at Steamwhistle will cure that by tomorrow.
Lastly, a BIG Thank You to Kijiji, Mandy for the candid conversation and an espresso pick me up at the end of the day. I am hungry for knowledge and looking forward to another day in Dx3 land tomorrow.